A Balanced Scorecard Model for the College of Business of a Higher Education Institution (HEI)

Abstract

This study develops a balanced scorecard (BSC) model for the College of Business of a higher education institution (HEI). The balanced scorecard is a management and evaluation system that symbolizes the equilibrium among students, employees, stakeholders, and the institution. The balance characterizes students’ satisfaction, process efficiency, and employees’ satisfaction. This study evaluates the assessment of the extent of alignment of the strategic plan of the host university and the Commission on Higher Education (CHED). It determines the alignment of the college strategic plan with the host university and CHED. It identifies the key performance indicators (KPIs) currently used by the college and the university. The research utilizes a pure qualitative approach and encompasses in-depth analysis and exploration. The primary data were sourced through focus group discussion, data collection method, and culmination. The gathered data and responses were examined through data analysis with the support of matrices: the assessment matrix examined and aligned data through analysis; the alignment matrix investigated and interpreted the responses of twelve FGD participants using thematic analysis; and the identification matrix identified the KPIs currently used by the college and university along customer, internal process, and learning and growth perspectives through culmination. The results of the study surfaced as substantial indicators toward the development of a BSC model. The BSC model stands as a strategic reference in the formulation of the college strategic and operational plans and other related development plans toward its goal of attaining customer satisfaction, competitive advantage, and brand recognition.