Abstract
Management Analysis is a step taken to help improve management organization efficiency and resolve operational challenges and issues. This study aimed to identify the challenges Quezon Marketing Cooperative (QMC) faced in its financial management. This paper employed a SWOT Analysis, a survey questionnaire, and focus group discussions among QMC members. The study's findings highlight three main issues affecting QMC's performance. First, a lack of clear policies and guidelines leads to poor record-keeping and the mismanagement of funds. Second, most coop members have low educational qualifications, which limits their functions. Third, low collections of capital build-up payments result in low sales and income, hindering members' participation. Three alternative courses of action (ACAs) were proposed: (1) Forging a Memorandum of Agreement to establish linkages with both government and private sectors to provide technical services and funding for co-op members and business activities; (2) Formulating a standard operating manual for the cooperative, which would give a step-by-step guide on the cooperative's operation procedures and policies; and (3) Hiring short-term technical experts to enhance QMC's operations management. The identified ACAs were evaluated based on a set of decision criteria derived from the objectives of the study: (i) timeliness; (ii) ease of implementation; (iii) resources required; and (iv) cost of implementation. It was recommended that ACA-1 be pursued: Forging a Memorandum of Agreement to establish linkages with both government and private agencies to provide technical services and funding to support the QMC’s activities. This alternative course of action complements QMC's operations, ensuring the continuous improvement of its financial performance.

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